about the author

"I want to help people discover the truths that give them life."

John van der Steur

John van der Steur was trained as an economist, worked as a management consultant at Accenture and KPMG, became an entrepreneur, typologist, and team development facilitator. In 2002 he founded Insights Learning & Development in the Benelux which became a leader in the market for human development services.

He has worked with thousands of individuals and hundreds of teams to help them achieve their goals. Clients include Olympic gold medalists and corporate teams globally. After 10 years he left the Netherlands to live in Austin, TX.

He currently devotes his time to the development of new and innovative solutions for human effectiveness. In 2020 he was offered a faculty position on the Jung Platform to teach Jungian typology.

In his own words:

"I have had a lifelong fascination with the psychology of Carl Jung and have specialized myself in the practical application of his work. I am passionate about helping people discover their personalities and see what unique capabilities and potentials they bring to the table. This book is the result of 30 years of experience in this field.

I believe you must know yourself if you want to navigate and thrive in today’s chaotic world. Understand your personality, your mind, your heart, and most importantly your unique purpose or calling in this world. I invite you to browse this site, learn about my book, my passions, and explore what excites and interests you as well.


I am the product of a Dutch father and an American mother and was raised in the Netherlands. Currently, I live in Austin and am the proud father of two tall Dutch-American girls age twelve and fourteen. In my spare time, I enjoy swimming, biking, practicing Iyengar Yoga, and meditation."