about the author

My purpose is to help people discover the truths that give them life.

John van der Steur

Contributor at

John van der Steur has a Ph.D. in Economics, worked as a management consultant at Accenture and KPMG, and became an entrepreneur, typologist, and team development facilitator. He came to realize that, "No matter how technical a product, it's always the people who make the difference."

In 2002, he established Insights Learning & Development in the Benelux, which quickly became a market leader in providing corporate learning and development services. Over the years, he has helped thousands of individuals and hundreds of teams reach their goals, including Olympic gold medalists, business leaders, and their teams around the world.

After a decade of success, he relocated from the Netherlands to Austin, TX, where he now focuses his efforts on developing innovative solutions to enhance human effectiveness. In recognition of his expertise, he was invited to join the faculty at the Jung Platform in 2020 to teach Jungian typology.


In his own words:


"I have had a lifelong fascination with the psychology of Carl Jung and have specialized in the practical application of his work. I am passionate about helping people discover their personalities and see what unique capabilities and potentials they bring to the table. This book is the result of 30 years of experience in this field. 


I believe you must know yourself if you want to navigate and thrive in today’s chaotic world.  Understand your personality, your mind, your heart, and most importantly, your unique purpose or calling in this world. I invite you to browse this site, learn about my book, my passions, and explore what excites and interests you as well.

I am the product of a Dutch father and an American mother and was raised in the Netherlands. Currently, I live in Austin and am the proud father of two tall Dutch-American girls age fourteen and sixteen. In my spare time, I enjoy swimming, biking, practicing Iyengar Yoga, and meditation."